Featured Case Studies
Click on a case study to know more about each activity
National Geographic Traveler
Engagement with National Geographic followed the announcement of the Northern Territory as being selected by National Geographic Traveler as one of its 21 Best Trips of the World in 2014 list and the inclusion of the Larapinta Trail and Kakadu in National Geographic 100 Secret Journeys Gold Book. The connection with National Geographic added credibility, enhancing the reputation of the Northern Territory as a destination of cultural and natural significance on a world-scale.
GEO-Saison-branded print supplement
The centrepiece of the major consumer-focused campaign in late 2014 and early 2015 was the production and distribution of 550,000 copies of a 32-page Australia’s Outback Northern Territory titled GEO Saison-branded supplement in a December 2014 issue of STERN (240,000 subscribers) and the January, 2015 editions of GEO Saison and GEO (160,000 subscribers).
Qantas Walkabout Pass
Qantas Airways, regarded as the Australian national airline, is the major provider of Australian domestic air services to and within the NT. In conjunction with its affiliated international airline partner Emirates and one-world associates, Cathay Pacific and Malaysia Airlines, Qantas offers a Walkabout Pass that allows passengers booking an international return ticket to Australia to pre-purchase Australian domestic Qantas sectors at a substantially reduced value to that which would be the case if purchased in Australia after arrival in the country.
Dinner for Ten
A major consumer promotion called 'Dinner for Ten' in Germany that offered an once-in-a-lifetime opportunity for someone to take nine of their friends to experience dinner under the stars in Australia's Outback.
Land Rover Experience Tour
The Land Rover Experience Tour is a proven marketing and media, PR created concept. Over an 18-month period, Land Rover generated more than 100,000 registrations for 2,800 test-drives of the latest model Land Rover Discovery in qualification camps throughout Germany. This led to 6 finalists accompanied by more than fifty invited international media representatives, driving in remote, natural, challenging and culturally significant terrain in Australia’s Outback Northern Territory in three rotational stages over a period of 21-days. It was a controlled adventure!
Tactical Youth Campaign
One of the most successful campaigns undertaken in terms of measurable booking results, addressing the issues of market-share, strategic partnership building and the gathering of invaluable market intelligence by way of booking data.
New case studies & job opportunities
Watch this space as we add several additional and highly successful case studies including a cooperative campaign with Etihad Airways, STA Travel and web.de; an affinity activity with ALDI, the German supermarket chain; a unique promotion and the related production of two time-lapse films with Travelchannel, plus a major supplement initiative with National Geographic Deutschland.